Zong has set unique and popular trends in Pakistan by offering innovative and first-up products and services in the industry. It has boosted the the pace of cellular sector by offering very catchy service rates, free minutes offers, bundle SMS packages and value-added offers.

Since start of its services three years back in Pakistan, Zong has reportedly bagged 9 million customers in commercial, urban, deserted and mountainous cities. (There are un-official reports that Zong has crosses 10 million subscribers’ mark)

The cellular operator is strengthening its position by further expanding its network in nook and corner of the country with handsome foreign direct investment and latest technology.

Following is a roundup of Zong’s popular services:

Zong LBC Packages

Zong emerged as a trend-setter with its unique offer of Location Based Charging (LBC) in Pakistan. It started its offer first in Lahore and then in Karachi, Faisalabad, with ultimately covering more than 100 cities.

These LBC packages such as Lahore Unlimited and Karachi Unlimited – went successful and got wide popularity among the subscribers as players like Mobilink and Ufone also followed it and introduced their LBC packages to retain their share in the stiff competitive market.

Zong MNP Offers

The operator intensified war in the cellular sector and grabbed its share not only through its normal packages but with MNP too. It has played a key role in the industry to promote MNP service by its advertisement and became successful by acquiring huge number of customers from others’ networks.

Other operators followed the same suit later on and came up free minutes and SMS with supporting advertisement to attract customers of rival networks through MNP facility.

Mobile Internet

Zong is a pioneer in introducing internet mobile services on daily and hourly subscriptions. This trend was copied as all operators have now designed and offered their daily internet packages.

Mobile Handsets

Previously mobile handsets were being sold by mobile operators but Zong adopted this approach of offering low-end handsets with low cost bundled with free minutes and SMS on yearly basis.

Besides, Zong’s branded Android Ideos were first to hit Pakistan, which were primarily aimed at low-mid end customers.

Zong Daily Subscription Offers

Zong has emerged as a popular brand with its unique bundle offers. It started daily subscription of its call package and SMS bundle two and half years ago which were later followed by different operators in the industry.

Zong Call Unique Rates

The call rates were different and facilitating for customers, as Zong left no stone unturned to provide packages that a customer actually needs to use in her or his daily life.

The Z20, which was introduced on the occasion of T20 World Cup, was one of its kinds. Similarly, 100 pay 100 offer was proved to be a matchless package offered by any operators so far. This package was widely availed by customers in the limited time period.

It also offered, 12 Anay, 45 paisa per half min, 65 paisas per half min, Family Package and etc. and remained unbeaten in cellular sector on its unique call rates offer.

Zong Special Number

Zong presented special number offers for new customers keeping in mind their choice and desire of exclusivity. Subscriber got numbers on their Names, Important Dates Shorts Phrases and Zodiac Sign.

M9: What is your plan?

M9, a brand of Zong was introduced in December 2010. It offers most unique package plan for the customers with the liberty to have their choice for number.

The idea to attract huge customers through numbers is a tremendous technique that Zong has really focused on. It fast introduced special number offer, then MNP and by M9, where customers got their lucky number with the advice of numerologist.

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Zong has come up with a new concept of offering before and after sale support through the launch of retail shops across the country that offer customers an enhanced level of convenience.

The exclusive ZONG branded retail shops, each named ‘TOP SHOP’, has been developed to address the growing business trends of channel specialization at Zong, which would further develop & strengthen its channel penetration.

In addition to routine services for customers the ‘TOP SHOP’ will be providing specialized services to customers thus further enhancing their experience.

Expressing his views at the opening ceremony, Usman Ishaq, Director Sales, ZONG stated that ZONG is constantly assessing the evolving needs of its customers and understanding these needs, it proactively develops solutions. Now, consistent with ZONG’s core objective of continuously adding value to its customers through innovative means, we have launched this convenience retailing initiative as ‘TOP SHOP’ as a one-stop solution.

“With our branded retail shops, we believe that we would be in a position to maximize convenience in this category, We would be working aggressively to come out with more innovative consumer offers to create maximum value for our customers,” said Mr. Ishaq, further added.

The company has planned to open ‘TOP SHOP’ retail outlets spread across the length and breadth of the country.

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“Sab Keh Do” day to promote the importance of communication will be celebrated for the third consecutive year on April 17, 2011.

This year’s theme is to motivate those who have worked hard against all odds and difficulties, by expressing encouraging thoughts for them.

“Sub Keh Do” day is dedicated to create awareness about the significance of self-expression. In the spirit of recent world cup, this year’s “Sub Keh Do” day will focus on sending positive messages to Pakistan’s cricket team. “Sab Keh Do” day endorses the idea of building a stronger society by strengthening relationships.

Therefore, people will be encouraged to give inspirational messages for the members of Pakistan’s cricket team, who brought the whole nation together and evoked patriotic feelings in them.

Like previous years, an exclusive song for “Sub Keh Do” day will be aired on various channels.

Music maestro Rahat Fateh Ali Khan has recorded the song in his voice this year. Previously Shafqat Amanat Ali and Ali Hamza had lent their voices for “Sub Keh Do” day’s songs. These unique and catchy numbers became instant hits. In a survey conducted last year, many people described these songs as soothing and inspiring.

Ather Ul Islam, student of MBA at a local university, stated that he was quite impressed with the lyrics of all “Sub Keh Do” songs and is convinced that the latest one will also come up to everybody’s expectations. He added that “Sub Keh Do” day is a unique concept and is contributing to the overall wellbeing of our society by fortifying relationships.

The core objective of celebrating “Sub Keh Do” day is to uphold the importance of expressing oneself. Communication – verbal, written or gestured is an integral instinct of all living things. A lot of personal, professional and social disasters can be averted by maintaining clear, appropriate and unambiguous communication. “Sub Keh Do” day persuades everyone to speak their heart out in a respectful manner, which eventually contributes towards promoting peace, love and understanding in society.

The introduction of third party payment networks also known as MPSP (Mobile Payment Service Providers) would be of immense advantage since these third party payment handing agents can work with many providers, rather than the closed networks, Dr Muhammad Yaseen, Chairman Pakistan Telecommunication Authority (PTA) said in its authored article on his blog “Mobile Banking – Market Dynamics for Pakistan.”

The primary approach is to encourage multiple mobile banking services to MPSP as opposed to One-to-One payment system or one bank one operator. Therefore, there will be opportunities to design multiple money transfer saving and financing services to customers.

We could foresee opportunities for service providers from banks and mobile sectors alike who move quickly to create new products, especially if they can establish shared networks of third party agents, he wrote.

Dr Yaseen explained that the customers belonging to any bank and mobile operator would have the freedom of managing their finances when and where they want. This means that all banks and mobile operators would be able to connect with each other resulting in a situation where any bank customer can access their accounts, transfer funds, and interact with all other bank customer using mobile connection.

“This also provides an extra freedom to all service providers to start mobile banking offers to their consumers. Under this model, all banks and all operators could join hands to offer services to virtually all bankable customers, he said and added “this model offers the maximum connectivity and hence maximum outreach but requires a central transaction processing system that could be handled by a MPSP. Relying on third party service providers would also “liberate” banks from location constraints, allowing them to compete for customers anywhere based on product design, marketing, and branding.”

Block Diagram of the TPS Model

PTA has join hands with State Bank of Pakistan for drafting banking while offering state-of-the-art security to mobile users and financial. This aim to introduce a unified regulatory regime catering the requirements of operators, financial institutes and the consumer by providing a many-to-many relationship.

The present regulatory framework available under Electronic Transfer Act (2005) and Branchless Banking Regulations (2008) promulgated by State Bank of Pakistan is based on 1-to-1 relationship. This offers a close system between a single bank and a single mobile operator required to develop their own payment

Pakistan has region’s best performing sector, the financial sector assets have risen to over $185 billion, its profitability is exceptional and at an all- time high, non-performing loans (NPLs) are at an all-time low, credit is fairly diversified and bank-wide system risks are well-contained. Almost 81% of banking assets are in private hands. Similarly mobile sector in Pakistan has observed an enormous growth with a subscriber’s base reaching

Source: http://www.dryaseen.pk

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Zong has partnered with twitter to officially offer SMS service for twitter users in Pakistan, with which you can receive twitter updates, retweet statuses, send direct messages, send twitter updates and use other twitter functionality through SMS with Zong.

Zong is only the second network after Mobilink that officially supports Twitter updates via SMS.

Pricing:

More importantly, this service is free, at least for now.

How to use Twitter SMS Service with Zong:

To start using Twitter SMS service with Zong, SMS ‘Start’ from your Zong to 40404 as SMS.

You will be guided through an account setup wizard to connect your Zong number with an existing twitter account or otherwise signup for an new account.

To get SMS notifications for your followers you must activate SMS notification in your twitter account settings as well:

Twitter SMS commands

Following are few commands that you can use with Zong’s SMS service for Twitter:

• FOLLOW username: Start following a user
• UNFOLLOW username: Stop following a user
• ON/OFF: Turn all Tweet notifications on or off
• ON/OFF username: Set Tweet notifications for a user on or off (you’ll still be following them even if you set it to off)
• GET username: Shows you the latest tweet from any user
• RT username: Retweet a user’s latest tweet
• FAV username: Favorite a user’s latest tweet
• D username your-message: Send a direct message to a user

Zong is now offering Live TV Feeds on your Mobile Phone. You can choose from a variety of both local and international channels, all streaming live right to you!

Whether its rocking to the latest music, hooting for your favorite sports team, or just simply keeping up to date on the news and views from around the world, Zong Pocket TV service has it all!

To use the service

• To use the service log on to the Zong Pocket TV URL http://pockettv.zong.com.pk in your phone’s default browser.
• The URL will open the Zong Pocket TV page on your phone where the channel list is displayed.
• Clicking on any of the channel links will open the channel stream in the media player of

Charges:

• The service is free in the introductory period and expires on the 6th of April.
• Standard GPRS/EDGE Charges apply.
• Unlimited GPRS/EDGE package is recommended due to extensive data transfer required

Handset Compatibility and basic requirements for the service

• Only EDGE supported handsets with a Streaming Media Player (supports H.264 codec + RSTP link) like Real Player will work with Zong Pocket TV service.
• All Nokia handsets have a Built-in Real player application that plays Streaming links; subscriber has to set his/her edge settings of streaming player up to 84.42 kbps for using the Zong Pocket TV service.
• Streaming player in Java OS phones such as Sony Ericsson, Motorola, Samsung, and LG will work with Zong Pocket TV service.
• Windows OS phones such as Imate and HTC will also be able to use the service.
• Android OS phones will also be able to use this service.
• Old handsets that have streaming players that lack H.264 codec support will not be able to work with Zong Pocket TV service.
• Apple OS phones/tablets will not work with Zong Pocket TV service.

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Zong is now offering GPRS/EDGE usage for late hours of night, i.e. from 2:00am to 8:00am for Rs. 5 per day.

Zong Good Night Offer is an amazing treat for the night surfers or those who get disconnected due to power outages.

For subscription:

• Dial *906# to subscribe Zong Good Night Offer
• One time subscription charges are Rs. 10 plus tax (Existing Hourly / Daily Package subscribers are exempted from the subscription fee of Good Night Offer).

Charges:

• Daily Charges are Rs. 5 plus tax

By the way, Zong is also offering Hourly, Daily and Monthly GPRS Packages.

China Mobile has nominated Fan Yun Jun as new CEO of CMPak Limited.

Mr. Fan will replace Qian Li as the CEO of CMPak.

Fan Yun Jun has over 12 years of diverse experience in Engineering and Marketing. His last assignment with China Mobile was as Deputy General Manager at Beijing. He holds a PhD degree in engineering.

“I had the privilege of working with a highly qualified and dedicated team that has continuously focused on developing services that benefit our customers. In my tenure the company has achieved many milestones and has become the fastest growing network of the country”, Expressed Qian Li.

“The ZONG team has the talent and passion to build the Company as the market leader. I am very excited about the prospects for this Company over the next few years”, he further added.

Qian Li joined CMPak in February 2007 and became a CEO with CMPak in March 2008. His tenure with company as CEO was approximately 3 years. Qian Li will be continuing as chairman of the board.

ZONG is China Mobile’s first venture outside of China and has attracted attention not only in the global cellular arena, but also international finance experts and investment houses. China Mobile has made the largest investment among all the Chinese investments in Pakistan and is considered an emissary of friendship between Pakistan and China.

Zong, has lowered the price for its Huawei Manufactured android handset.

Handset, which was earlier offered at at 15,999, is now available for just Rs. 10,999.

This move is a clear indication that Zong is eyeing the huge lower-end market, not as other cellular operators who are focusing high-end audience.

Not only this, With Zong’s Android handset – you will get 6 months free GPRS to surf the internet and get access to unlimited Free Android applications while at the same time explore the splendid Android centric functionalities of the handset.

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Zong introduces a World Cup specific Hat Trick Offer, probably the best in town, for all prepaid customers.

Zong claims that this Hat Trick Offer is the first ever Voice + SMS + GPRS combined 3 in 1 offer

Offer Details:

• From 19th Feb – 2nd April
• every day customers can enjoy 50 on net minutes + 500 SMS (for any network) + 50 minutes GPRS during World Cup timings (8am – 10 pm)
• Daily Charges: Rs 5 + tax per day!

A must subscribe offer – if you are on Daily SMS package, then assume getting free 50 minutes and 50 minutes of GPRS usage for free, for almost the same price.

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